Organization Setup – 1%
Company profile
User Setup – 9%
Creation of multiple users
Global User Interface – 1%
Pagelayouts
List View
Security and Access – 15%
OWD
Role
Sharing Rules
Manual Sharing
Profile
Standard and Custom Objects – 18%
Types of objects
Types of fields
Record types and business processes
Implications of deleting fields
Formula fields
Sales Cloud Applications – 9%
Sales process
Big Deal Alert
Web to Lead
Lead Assignment Rule
Service Cloud Applications – 6%
Case management
Web to Case
Email to Case
Public Solution
Community
Salesforce Knowledge
Activity Management – 3%
Task
Event
Chatter – 1%
Describe the features of Chatter
Data Management – 11%
Dataloader
Data export
Dataloader.io
Import Wizard
Content and Folder Management – 2%
Salesforce Content
Folders – Email Templates, Reports, documents
Reports and Dashboards – 13%
Reports
Custom Report Types
Dashboards
Workflow Automation – 7%
Workflows
Approval process
Desktop and Mobile Administration – 2%
Salesforce1 and SalesforceA
Salesforce for Outlook
AppExchange – 2%
Concepts:
1. Manage users, data, and security
2. Maintain and customize Sales Cloud and Service Cloud applications
3. Build reports, dashboards, and workflow
Administrator’s responsiblities:
1. Customizing your application, including page layouts, fields, tabs, and business processes.
2. Creating a secure Salesforce environment.
3. Maintaining and import clean data.
4. Creating high-value reports and dashboards.
5. Setting up workflow automation.
To know more, kindly visit the below links
http://certification.salesforce.com/Administrators
http://www.salesforce.com/assets/pdf/datasheets/DS_ADM201.pdf
For sample questions and materials, kindly use the below link