Salesforce Adoption Manager guides users with customized suggestions based on how they use Salesforce and the Salesforce1 mobile app. Help your users succeed with tips on actions they can take to accomplish more—faster.
Once you activate the program, it will start with a personalized invite to users to download the Salesforce1 mobile app. All emails are optimized for desktop and mobile devices. Users not on mobile devices will have the option to text a download link to themselves.
Note:
As of now, it is available only for U.S based organization only.
Cheers!!!