How to avoid duplicate account creation in Salesforce? May 12, 2016June 9, 2022InfallibleTechie Admin 1. Go to Matching Rules. 2. Activate the standard rules. 3. Go to “Duplicate Rules”. 4. Click New and select the object. I have selected Account for this example. 5. Enter the details and save. 6. Activate the Duplicate Rule. Output: Cheers!!!